web development

12 Reasons Why you need to opt for Grails-based web applications

web development

12 Reasons Why you need to opt for Grails-based web applications

You might have seen a variety of web development platforms while searching for the best one to choose for your Web application. There are many options to go for but our expert advice will be that you should opt for Grails as your Web development platform.
Grails is a quality productive framework for JVM, created using Groovy language. Grails has been around since the year 2006. Since then, countless websites have effectively been launched by using this framework.
Here are 12 reasons that will make Grails-based web applications your first priority:

1. Based on a tested and proven framework

Grails framework has been used by loads of big organizations for their products like Sky, LinkedIn, Walmart, and ESPN. Grails is no longer a new technology now, today everyone is shifting their development onto it because of its advanced features. The primary technologies are already verified and confirmed frameworks like Spring, Hibernate, and SiteMeshwith a very vast user base.

2. Groovy language

This language is very brief, open, and DRY than Java, this means that there are lesser lines of code. This easily translates to advanced developer productivity and thus comes with less code maintenance.

3. Easy to set up and get started

Grails is very easy for Java developers to begin with and initiate their experience with the joy of the website development process with Grails.

4. GORM

The use of GORM (Grails’ object-relational mapping)delivers an easy-to-use and scalable layer over Hibernate with a few other non-relational Data Sources. This makes it very easy to interact with any GORM-supported Data Source. GORM assists all relational databases that are maintained by Hibernate (JDBC). GORM also aids other Data Sources for example Redis, MongoDB, and many more.

5. Flexible while using the power of underlying frameworks

Since GORM shields you from dealing with Hibernate directly, it might not give the direct access. But you can surpass that bridge by mapping POJO/POGO to the existing tables of your application. Likewise, you can also use the primary power of Spring. It is language adaptable as well. You can opt to use Java or any other stronger language instead of Groovy when it’s required.

6. Easy XML configuration & management

This gives you the leverage of skipping all the struggles and configuration of the framework components and all you do is focus on your main code. Grails makes use of convention over configuration approach and practices functional defaults and auto-wires built on simple naming conventions.

7. Scaffolding

Scaffolding services assisted by Grails are a huge benefit while developing prototypes to authenticate the idea, or to create If you are new to evaluating Grails, scaffolding will the first thing that will amaze you for sure.

8. Built-in REST support

Grails consists of flexible features that help to create REST APIs easily. Creating a REST source can prove to be as simple as a single line of code. With current hardware introducing numerous cores, Grails has acquired a good sustenance for Asynchronous Programming API additionally.

9. Tag Lib Authoring mechanism

By using Grails, it becomes quite easy to covert large code to modules and review using view layer code. Particularly because of the reason that how easily the tags can be created. Writing a tag in Grails is as easy as it is to write it in a Java or a Groovy class.

10. Easy integration with already available Java code

Grails works easily with code previously written in Java and works flexibly. You even get the opportunity to blend Java code with Groovy in the same file. And, it works just fine. while it permits a Java developer to opt to use Grails rapidly, it also lets you use the already coded Java classes.

11. Supports tons of available plugins

Grails supports over a thousand plugins that have been subsidized by the major development teams and other Grails web application engineers. In addition to that, if you are eager to blend an existing framework or an API, you will easily discover a plugin to support the integration easily.

12. Minimal server restart required while development

Although you are working with Grails, you do not need to start your web container after making every change in your web application. It supports an intelligent mechanism to reload and put the changes you have made. This saves you a lot of development time that might be misused in server restarts.
Grail is AlxTel Technologies core web development platform and that is why our products are loved by our clients since they have a flexible and more scalable platform that adapts to changes easily. This is your cue to avail our customized web products and enjoy all the benefits of a Grails based web application.

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6 Key Tips You ought to know about PPC Campaign Management

ppc compaign

6 Key Tips You ought to know about PPC Campaign Management

PPC campaign management is a vital part of digital marketing that can support businesses to accomplish their goals. From building your brand awareness or generating leads for your online products and services sales, PPC Campaign is crucial.
Imagine yourself as an advertiser of your enterprise, what will you do after developing the ad? You will bid on the keyword for which you want to trigger the ad, right? For this, you need to consider a couple of things. Bid price, advertising platform, the quality of the ad, and ad extensions to see what position is well suited for your ad. PPC Campaign is not a one-time start-up, it is assessable and trackable.

1. Outline The Target Market Clearly

In active PPC campaign management, it is important to outline the target market clearly. You ought to find out a whole lot to know about a specified audience targeted such as their age span, location, websites they frequently access, and most used device when browsing search engines.
Google has given digital marketers several targeting choices that allow enterprises to invest their budget in people concerned about their services.
  • Audience targeting
  • Contextual targeting
  • Placement targeting
  • Topic targeting
  • Remarketing

    • 2. Show Ads at The Right Time

    You have to know the hours when your targeted audience is the most active. This is the most crucial factor in estimating when you should put up your ads. If you take an example of business-to-business organizations, they show their ads during work hours. That is a very good time to do so but it won’t work the same for business-to-consumer companies.

    3. Choose The Right Bid Strategy

    bid strategy
    There are a number of bid strategies that Google Ads provides you with to choose from:
    1. Target CPA
    2. Target ROAS
    3. Maximize conversions
    4. Maximize conversion value
    5. Enhanced Cost per Click
    6. Maximize clicks
    7. Manual CPC
    8. CPM Bidding
    9. VCPM Bidding
    10. Cost per View Bidding
    11. Target Impression share

    4. Choose the Best Keywords

    You will find that keywords are the backbone of most digital marketing efforts, together with PPC.
    The key objective in choosing keywords is to benefit the target audience and find the advertiser, in spite of the digital space competition.
    IT companies mostly use Google Treads for initial planning. You can simply input a basic keyword, and this free tool will generate information on interest per region as well as related words that are presently prevalent.

    5. Link To the Right Landing Pages

    The major focus of a PPC ad is to lead visitors to another page that supports them to take the desired action, for example, purchasing, signing up for a subscription, or downloading an application. The landing page of your website has to support the campaign to create a user-friendly experience. So, they don’t find a chance to change their minds in finishing their sales quest.
    The right landing page should be able to let your visitors rapidly finish the next step of their purchase, sign up, or download. If you have availed of the wrong landing page for your eCommerce, there is likely a great chance of your enterprise facing huge expenses and a low landing page Google rating if your users leave that page within seconds.

    6. Optimize Bids for Best Ad Position

    Improving bids is another crucial part of any PPC campaign that you must continuously observe or your digital marketing company needs to work on it to give your website what it desires the most. Your organization needs to keep track of performance and analytics daily and guarantee the bids will assist in achieving the set goals.
    The two bid optimization approaches that will be helpful for you are:
    The manual method: It is the basic strategy for optimizing bids. You can either include or delete bids to grab a definite number of clicks or conversions according to what your eCommerce demands. A large number of PPC campaigns with diverse keywords will possibly get hard to track using this strategy.
    The algorithmic method: This strategy includes both manual and automated elements intertwined according to your website’s requirements. Marketers prefer this option more since it gives flexibility. It integrates factors for example, budget and goals into the PPC optimization.
    These 6 key tips surely promise you a high-quality PPC Campaign done for your website and are one of AizTek Technologies prior strategies as well. Your website needs an expert to take great care of it. For that you can always trust AizTek’s services and enjoy a seamless user experience with the best PPC Campaign management.

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    What approach AizTek uses in developing high-quality custom web portals?

    custom web portal

    What approach AizTek uses in developing high-quality custom web portals?

    When talking about web portals, AizTek Technologies is always focused on producing the best-customized web portals that have provided with good user experience and feedback. Our customers have experienced a long journey with us built with trust and promise. We aim to develop quality control customized web portals because a quality website never falls from the sky.
    Our customized web solutions pass through a high-tech development process with 11 core elements that promise their integrity and your trust.

    1. Commitment

    We are committed to what we do! Each and every product that we work on and deploy is based on our full devotion and enthusiasm. AizTek not just focuses on developing a website, but also finds joy in deploying a User and environment-friendly web solution. Our clients are AizTek’s top priority.

    2. Planning

    Planning is an essential part of our website development process. Of course, there are some key questions about your product that AizTek Technologies keeps highlighting, for example:
    1. What is the core goal of your web portal?
    2. What type of audience does it target?
    3. What type of content your web portal will give to its audience?
    4. Which key figures and metrics determine the success of your web portal?
    One of the most important factors that we consider here is to give enough time to our planning strategy. Building the web portal is not that time-consuming if your planning and approach used are built strong enough. AizTek makes sure to invest its quality time in the best phases to provide your custom web portal with what it truly deserves.

    3. Information Architecture

    This is another step that we pay special attention to while developing your custom web portals. For this implementation and design cannot be started right after planning.
    We opt for the build, test, verify and rethink the architecture strategy. This way the important heuristics do not get neglected. Users sort through cards, localization, and internationalization are some of the most important architectural elements that we consider in custom web portal development.

    4. Web Portal Design

    Design is usually included as a process to generate real change in an enterprise or a system.This is a very fluid phase where we cannot imply all the same tactics in a new web portal done for some previous one. Since every web solution holds different specifications. However, a recognition of the comparisons between all design disciplines highlights a larger definition to run this phase.

    5. QA: Quality Planning

    quality planning
    Our Quality planning includes the validation and verification checks that your web portal must go under to tick mark all the required capacities and to the best of their level.
    The deployment of your custom web portal is dependent on that.

    6. Software Product programming

    AizTek follows three basic steps to program its custom web solutions.
  • Writing well-structured and organized code.
  • Validating all documents and style sheets.
  • Focusing on Accessibility rules.

    • 7. QA: Quality Control

  • Technical verification and compliance of all the assets availed.
  • Accessibility.
  • Loading time.
  • Optimization and security controls.
  • High Quality and good UX.

    • 8. Public Relations

    We know that public relations are important for any web portal to stay in the search engines. Instead of a temporary boost of success, we aim for the long-term success of your custom web portal.

    9. Success Control

    Web Analytics is a key term that AizTek focuses on to control the success of your custom web portal. KPI (Key Performance Indicators) should be measured correctly. That’s why AizTek focuses on referring to the right statistical tool to measure the success scale of your custom web portal.

    10. Maintenance

    Maintain. Update. Maintain.
    This is one of our important tactics to keep your custom web portal up-to-date. In this process, we opt for updating new content regularly in comparison to the old one to see the rising questions and options. This helps to discover various updating options to choose from.

    11. QA: Quality Process Improvement

    Quality Assurance is a continuous process that works along with other phases of web portal development. Validating and Verifying design and functionalities over and over again helps to sift out any errors or outdated services in the web portal. This is a very effective methodology to improve the website’s quality.
    We are a team of dedicated and motivated experts, who work together to deliver you the best custom web portals. That always gives a tick mark whether it’s quality assurance, code, design, or functionality of your custom web portal. Visit AizTek Technologies today and avail of our expert services for your custom web portal.

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    web development

    How Custom Web Development benefits your eCommerce

    web development

    How Custom Web Development benefits your eCommerce

    Every business holds its own set of distinct specifications and that is where customized website development jumps in the light. You cannot acquire much from a general templated website even if provides a couple of functionalities. Other operations that need to be performed will be neglected when you choose a templated website for your major functionality. These small operations can be what leads your eCommerce to an end.
    While visitors experience your website’s look and feel in the first go, the functionalities, features loading time, and flexibility of your website is what truly makes it efficacious throughout the Internet. In addition to that customized web development leads to many benefits along side productivity and efficiency. These are listed below:

    1. Exclusivity through Customized Web development

    When you opt for readymade web templates through software like CMS or website builder. You might just get one major functionality that your eCommerce provides with. This brings negligence to other business processes and is also very expensive. Such themes enable you to categorize your products and services in rigid and readymade sections. Yet if all your services do not comply with the constraints of the theme, they might be left out.
    Through customized web development, you don’t have to struggle with placing your products forcefully fitting them in the categories, you can simply get customized sections for your products. This way the website holds a moldable architecture and easily dissolves the changes and requirements in it.

    2. Reduces Load Time for your website

    Most CMS readymade templated websites include built-in functionalities. These functionalities come within every of the template whether the website needs them or not. Thus, website’s loading time escalates and websites take more time to load than it normally should. Research on search engines says that, more than 50 percent of the websites are abandoned for visitors if it takes a load time more than that of three seconds.
    Custom website development assists you by minimizing unwanted functionality. In fact, creating each one of the website’s operations allows you to enhance not only the functionalities, but also the design of the website for these functions. Custom web development decreases load time drastically and helps your website rank in search engines.

    3. Website’s Security and Safety

    website safety and security
    Security is always one of the top priorities in the website development. By using an already present platform to develop your website, whether it’s an open-source web builder or a CMS software. This brings many liabilities out which can affect all other website products that use the same platforms. This could lead to the spread of those vulnerabilities to all products that would be made by use of that platform.
    To avoid all of these problems the best solution is to acquire the services of a good custom web development company. We host the websites for the customer along with its development, this gives you an optimized hosting environment for your website and applications.
    You can experience a virus attack if your database or web design shares a platform with many others. In addition, if a website shares server space with many is shut down or infected with viruses, Google penalizes every website product on that same server unless the issue is fixed.

    4. Scalability and Flexibility

    When it comes to website builders, most of them are neither scalable nor flexible since their lifespan is restricted for any eCommerce. Custom website design provides clients with a user-friendly approach.
    This gives developers opportunity to scale the website’s design and processes. It also opts for making only necessary adjustments whenever required.
    At the start, custom web developing companies set up a proper architecture while designing the website’s roadmap. Your website can be customized as per the requirements. Templated website products do not offer us with a customization option. Since many unnecessary built-in rigid codes resides in them that can’t be modified, that is why you need to create it.
    Open-source web builders do not offer much scalability and flexibility and come at a price and generally necessitates a professional company to be able to manage the website processes. With custom web development, you can create your own scalable website in consideration.
    Before you plan to go for either website design or website template, it is better to think through what is going to be more useful. You would want your eCommerce to stick out among others that is why you need our custom web development services. AizTek’s Technologies promotes custom web development understanding the needs of every business.

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    5 SEO Techniques that boost Organic Traffic to any eCommerce Website

    seo

    5 SEO Techniques that boost Organic Traffic to any eCommerce Website

    You might have heard from your competitors about how they availed of different SEO companies to boost organic traffic to their eCommerce websites.
    This is because SEO is one of the top opportunities for being less dependent on paid channels, ranking higher in Google search engines, and receiving more organic traffic to your website.
    Bringing heavy organic traffic has never been easy, and it is specifically difficult for eCommerce websites these days. But that does not mean it is impossible.
    Your journey through this article will get you a handful of beneficial techniques to get a head start. By following a few of these eCommerce SEO practices listed below, you are certain to upsurge your organic traffic.

    1. Website Optimization and listings for keywords

    Online stores are always in need of optimization, a properly planned optimization process saves you from the headache of struggling with a lack of customers and revenue. For this, your products and web pages should be optimized for keywords that might be ranking higher in the search engines plus it should be something your targeted audience is looking forth to.
    For this, you need to consider some things while planning your keywords:

    - Be the customer :

    If you put yourself in your customer’s shoes, you will be able to see things from their perspective. For example, you want to optimize your website and you come to us for SEO optimization services. What will you be looking for?
    Your website to work seamlessly. It should give quick responses to the queries. And, that whatever product or service you are searching for comes up within a single click. So, the keywords you will search can be how to boost my website’s performance. How can I make it more user-friendly?
    The same is the case with your customers, they want the best UX and satisfying products.

    - keyword intent :

    You need to make sure what is the purpose of that keyword search for example if it’s an informational blog search or some service that the customer wants to avail of.

    - Competition :

    Not all keywords hold the same level of competition on the Google search engine. Shorter keywords can hold more searches but can be hard to bid for whereas longer keywords might not be searched as frequently but they are surely easier to rank for.

    2. Structured data markup for Rich Snippets

    Technical features need as much attention as the product content requires, so you need to look into them for your organic traffic.
    Adding a structured data markup delivers even more details about the products on your website before a user even reaches your website. It also benefits you with rank for Rich Snippets.

    3. Website navigation and structure

    Generally, the time a user spends on a website is not more than 10 to 20 seconds. Hence, if your website is hard to find, especially if your categories are disorganized, you will get minimal to no traffic on your website. This is why you need to improve your website’s navigation not just for your SEO but also for good UX.
    Breadcrumb navigation is a type of website navigation that demonstrates to users where they are in the hierarchy of a website without the headache of checking the URL.

    4. Clear out broken links with 404-page Optimization

    If your website uses an SEO tool like Ahrefs or Semrush, you will be able to easily skim off all the broken links of your website and take time to sort them. It is as simple as unbinding them to whatever they are linked to. 404 error page comes in handy and can be used to direct users to other sections of your website to see new products.

    5. Mobile Responsiveness

    mobile responsive
    Mobile Responsiveness is a good rule of thumb for eCommerce websites. It is better to analyze your pages on mobile formerly publishing them and also be sure that the content and browsing experience are alike. There are a few things you need to see that Google considers so you need to work on them:
    • ✓ Make sure your website contains comparable content on both desktop and mobile devices.
    • ✓ Make sure the images and videos you are using on your website are optimized for mobile viewing.
    • ✓ Make sure your on-page advertisements being used do not hinder the mobile experience.
    These are some techniques our experts suggest generally. But every web store is different than the other with each having its own customized services and needs. That is why every website needs customized SEO optimization. We offer the best SEO optimization service to boost traffic to your website which makes your website jump the ladder of success quicker in the search engines. Visit AizTek’s Technologies SEO optimization services today and get the best out of them for your eCommerce.

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    7 Key Tips that experts propose to ensure Optimal Website Performance

    website performance

    7 Key Tips that experts propose to ensure Optimal Website Performance

    You might find your website’s performance challenging if it is accessed on various devices, browsers, and operating systems.
    However, it will have a large positive impact on your business especially if it relies on its digital stores. Following are some major key points to place focus on while working on your website’s optimal performance.

    1. Lessen the Number of HTTP Requests

    When working on your website optimization, the number of HTTP requests is one of the crucial points you need to look out for.
    You ought to sift out unnecessary requests and eliminate them. Along with that, you need to know the minimum render time needed for your website. This will help you to sketch out how many external resources are enough for your website.
    You need to eliminate any unnecessary graphics, JavaScript files, stylesheets, and fonts. If your website is working by using a CMS for example WordPress. You need to remove any unnecessary plugins that may add extra files to the engine.
    You need to opt for compressing the CSS and JavaScript files of your website, for example, execute the related JS and CSS files in one request.

    2. Optimize Image Sizes

    Organizations with web portals usually use graphics heavily. But this might not be favorable for everyone, If the images are not compressed, or your website is using too high-resolution images it will slow down your website’s performance.
    You ought to make sure that you have used the correct file type too. Our expert advice is that SVGs for the graphics are the best option for your website to go for.

    3. Use a Content Delivery Network (CDN)

    CDNs enhance the transfer of static files such as CSS, graphics, fonts, and JS files to users. In addition to that, Setting CDNs up is usually very easy.
    CDNs opt for geographically distributed servers. This way the servers nearest to the user will be serving the files instead of the files being exported from a far away server.
    Hence, the load time for the website’s components will be the same, regardless of where the user is connecting from. Usually, when serving static files of the website from your servers, the load time widens if users are physically far from the server.

    4. Minimize Time to First Byte

    When it comes to TTFB, the server processing time is a crucial element. Thus, you ought to improve TTFB using some useful tips that Google itself recommends:
    Enhance the server’s application logic to create pages quicker. If your website is using a server framework, the framework might have recommendations on how to enhance your website’s performance.
    Improve how your server requests query in databases or migrate to faster database systems.
    Upgrade your server hardware to acquire more memory or CPU power to boost the website’s performance.

    5. Choose the Right Hosting Service Plan

    You ought to look into advancing the hosting service plan. If you are using WordPress for your website, you ought to consider using a managed service with a well-known reputation for constant and high-performance hosting.
    For this you can opt for any of the given options:
    • o Shared – usually, the cheapest of the hosting options is by sharing the resources of the server with other clients.
    • o VPS – is a virtual private server that is more robust than a shared host but it utilizes numerous machines instead of just one machine.
    • o Dedicated – these are the most exclusive of the three. You can rent an entire machine that can be generally constituted to your website’s requirements.
    • o Serverless – recently, serverless has come to hold a place in server space as it proposes evolved scalability at a decent cost.
    hosting service

    6. Reduce the Number of Plugins being used

    Plugins provide website owners additional functionality for example analytics or the ability to slide in comments on a blog post. The plugin will surely load additional CSS and JS files required for additional processing on the server for the execution of each page request.

    7. Adopt the Cloud-Based Website Monitoring

    Usually, there are two strategies for website monitoring:
    • o Synthetic monitoring.
    • o Real user monitoring.
    Our Experts suggest using cloud-based website monitoring tools. This lets you focus on growing your business rather than developing and managing your tools.
    AizTek’s Technologies Website Optimization services guarantee end-to-end visibility covering all the components of your application. This helps you preserve the performance and accessibility of your website.

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    Data Migration

    Data Migration strategies: Why are they crucial in dealing with big data

    Data Migration

    Data Migration strategies: Why are they crucial in dealing with big data

    When a business grows, its data grows too. With enhancements, updating features, and increasing user demands, data piles up into huge bulks. These bulks are hard to manage and sort out if they are present in separate compartments and systems. This is where Data Migration comes in.
    Most modern businesses stand on Big Data. This calls for the need of data integration and data migration services for the seamless enhanced working of business processes. Whether the data needs migration across repositories and warehouses or even through the cloud, Our Data Migration services are at your service.
    Why is it important to avail of Data Migration services? Businesses tend to run over budget and end up getting trapped in overwhelming data processes. Hence, this leads to their data operations functioning below expectations. Therefore, it is crucial and our expert’s advice for you to avail of Data Migration services to boost your business productivity.
    When it comes to moving your data from one system to another, two critical key terms should be kept in mind: Storage and Database.
    In short, Data Migration is vital for enhancing the performance and competitiveness of your business. Organizations use Data Migration strategies to keep a track of their data flow. Two important Data Migration strategies that are helpful in supporting your business are “Big Bang” and “Trickle”.

    1. Big Bang Migration:

    As the name implies, this Data Migration strategy supports a full transfer of data within a limited time span. However, your systems might experience downtime while your data goes through ETL processing and changes to the new database or warehouse.This provides a speedy data transfer yet a compromised implementation. Since the resources that the business operates on might be offline through the process.

    2. Trickle Migration:

    Compared to a full data transfer, trickle works in phases. This strategy eliminates downtime and operational disruptions because both old and new systems are run in parallel. However, the transfer might be slow and the migration might prove to be complex compared to Big Bang. Yet, not every business would experience the same risks, it might prove to be actually the right strategy.

    3. Migrating Data to the Cloud:

    Data Migration to cloud
    Cloud is one of the best milestones to be set for your business to prosper. Many famous organizations migrate their data to the cloud in order to increase their marketing speed, enhance scalability and reduce the need for more technical assets.
    With Cloud Data Migration, major business platforms implement security practices to make them compatible withpreviously used IT security and certainly in compliance with the GDPR, this barrier to migration is mostly overcome.
    Data Migration strategies go hand in hand with Data Migration tools and software, building them out from the scratch can be challenging and time-consuming. That is why availing of a customized software solution from an expert company can save you from struggles. Aiztek provides such services molded to your requirements so all you can see is a smooth flow of your data within the best time span.
    We advise you to keep four major key factors in mind while looking for a vendor:
    • I. Connectivity
    • II.Scalability
    • III. Security
    • IV. Speed
    Questions that you should find answers to are: Does this solution support my system and the software I currently use? What are the Data limits for the software I use and does my data exceed them anytime soon? Does this software solution support my platform’s security? And how quick is it to process while being on the platform?
    Back up the data before executing: Backup resources should be kept in case something goes wrong in between the implementation of Data Migration and the data gets lost.
    Stick to the strategy: While the process of migration takes place, many data managers tend to abandon the plans they make and jump from one to another. This could lead the process to deviate from the original path. That is why it is important to keep your main goal alongside the strategy to stay on track.
    Test, test, test: Testing the data migration strategy is a crucial step to achieving the original purpose for which it was made.
    Keeping in view the evolving needs of today’s businesses, Aiztek technologies focuses on keeping its services up-to-date and change-friendly, our customized data migration solutions have led many businesses to cherish a seamless data migration. Visit us today to avail of our Data Migration services for your business to keep evolving.

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    ui ux design

    Why UI/UX design is important in the success of any web development

    ui ux design

    Why UI/UX design is important in the success of any web development

    A website with a good UI/UX design implemented can raise conversion rates by 200 percent. Want to get that for your website? Of course! This blog will guide you through a few things you need to know about UI/UX design.
    Let’s say you have a business and you decided to put it up online. The first thing coming to your mind will be having an online store with a web application.
    If you’ve visited any good websites as a customer or visitor in the past and had a good user experience. Then, you’d want your website to be just like that.
    Aesthetically good and smooth navigation with supersonic access to data is what everyone wants.
    However, there are many important things you need to learn before you decide to put up an online store.
    We as experts strongly recommend for you look into these aspects to know how important UI/UX design is in the success of any web development.

    UI- It’s all about the appearance

    UI is the process of enhancing the way your application is presented to the client. It also includes the interactivity of the website’s elements, for example, its pages, and navigation between them. It emphasizes the application’s look and relates to the users.
    Each screen, page, button, and other graphic element you might see while using a website come under the UI category.

    UX- It’s all about the experience

    UX is the technique of improving the overall experience of the clients or visitors of your website. When people interact with the application or website your main goal should be to achieve maximum customer satisfaction.
    It works while keeping customers in mind and generates the basic skeleton of any application showing it originally should work.
    In addition to that, it focuses on wireframing your website and constructs all its components and elements properly to create that smooth user flow you require.
    There are a couple of core components of UI/UX design that you need to keep in mind:

    1. Information Architecture

    It provides its users with easy navigation no matter any browser they must be using. It is all about using the maximum number of variations and combinations to give the best and a top-level navigation menu to choose from.

    2. Interaction Design

    It refers to creating the conceptual design for your website that offers seamless interaction with your users interact to give information about the product they desire to see.
    interaction design

    3. Usability

    If you’re visiting a website for the first time and the application is easy to navigate. It gives results worth your efforts. The usability also grasps the ways to solve the errors.

    4. Wireframing

    It is a reliable and cheap way to test the functionality and assess if the website serves its purpose.

    5. Visual Design

    It is like building your business’s brand. Also, it is not only about deciding on the best images, the best mix of colors, icons, and fonts. But also recognizing how the appearance of the website affects the way it interacts with its users.

    Reasons why you need to implement a good UI/UX in your website:

    1. Boosts customer satisfaction hence improves ROI

    A great design with the best UI/UX implemented offers your clients with appealing content and easy navigation. This makes your clients pleased with the services of your website. Satisfied customers always talk about your website around the community. This leads to an increase in customers and eventually raises ROI.

    2. Helps you recognize your audience

    UI/UX design lets you categorize your audience which is vital in understanding what each of your audience wants to see. Understanding your targeted audience makes it flexible to convert the visitors into your loyal customers. Hence, it increases actual sales and revenue.

    3. Builds your brand

    People love to work with brands that make them happy.
    You will always find them to be more eager to point out features that you can update on your website. Where they will appreciate your services, they will provide useful feedback to help you.
    As a result, you advance in improving your application. This raises the integrity of your business. This helps in the growth of the value of your business and your brand name.

    4. Saves time and money

    A flawless product will not need regular upgrades. Therefore, it saves you money and time you would have expended on building an update. Updating needs some investments in terms of money and time. This sustains losses for your business.
    As experts, we emphasize the use of UI/UX designs for your website. Since it holds good advantages and promises better conversion rates. Visit our services of UI/UX today and get a good user experience with our professionals. Let AizTek Technologies do all the heavy lifting for you, so you can enjoy an appealing website with seamless navigation!

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    A reliable Web Hosting Company: Things you ought to know

    Web Hosting Company

    A reliable Web Hosting Company: Things you ought to know

    While talking about web hosting services, two things might come to your mind on the first sift! Bandwidth and Disk storage. These two things were considered keys to look forward to while you avail of any web hosting service
    But, long gone are those days. Today there is a much broader list of comprehensive analyses and elements needed to be put into consideration.
    There are some very necessary factors you ought to consider before requiring a Web hosting service provider.
    If you have a web portal to display your services to your client, web hosting is a crucial element you’ll be needing. With its important features and benefits, we recommend you take a look at the factors that need consideration. When choosing a reliable Web Hosting Company, you need to look for these elements.

    1. Security, Server Reliability, and Uptime Scores

    While visiting web portals as a client, you must have observed that weak servers and unstable network connections often push the accessed web portal to be offline.
    This scenario not only rejects your potential viewership or sales rate of your product for an eCommerce store. It also brings in low rankings on search engines, for example, Google and Yahoo.
    Web Security
    If you invest in a web hosting company with reliable uptime scores, around 99.5 % is a key to your website’s evolving success. You ought to avoid hosts that account for a yearly uptime score below 99 %.
    In addition to making sure that your website and the data that it holds, are accessible to clients at all times. It is also crucial to make sure you are investing with a trusted and secure web hosting solution as well

    2. Making Site Backups available

    Being in the digital world, cyber threats are no longer something you would see directed to finance websites only.
    It has expanded briskly covering a wider span of websites and targeting them online.
    Such types of threats often come up with severe damages, for instance, the demolition or replacement of your website’s index files.
    Likewise, you may also see how severe server or local hard disk failures are. It, thus, turns out to be important that you only involve a web host service provider that compromises consistent web data backup.

    3. Registering And Maintaining Costs

    The web hosting companies usually offer attractive web hosting deals for the duration of signup, sometimes including your first payment.
    However, the restoration charges are often more than triple. That might be something bothersome, right? So, are they preventable?
    Only if you choose a web hosting server with professional staff and skills and not jump around switching between many. If you want to avoid the sudden bill effect at the end of the discount period, you need to check the restoration charges for your desired bundle of services.
    Your collective hosting plan is not going to last forever, and you might find your website to grow sooner.
    This, of course, comes with a demand for a VPS or dedicated web hosting company.

    4. Ability To Add Domains

    With the growth of your web portal comes the concept of diversification.
    While you might be initiating your business with a single website and domain name, you might soon realize the necessity for several, websites, domains, and subdomains in promoting your website.
    Hence, before the process of signing up with a certain web hosting service provider, you ought to consider their different packages.
    You need to pay attention to whether they allow for running multiple websites on a single web hosting account or not.
    To be brief, you should invest time to pick a web hosting company that offers diverse service plans. It should allow you to add new domains that let you scale over time.

    5. Account Limitations

    Every web hosting company holds a set of involvement terms whose violation might result in extra charges.
    It can also result in temporary or permanent termination of your web hosting service.
    For example, do you know that some web hosts forbid the use of unnecessary amounts of CPU? That are used to run computationally rigorous scripts exceeding two seconds on their servers?
    Factors like these can lead to the termination of your service.
    Either of these actions can serve you with extra charges. Your website is to be pulled down forever from the server. This can come without a refund of the charges.
    You need to take time to go through such policy terms. You should only sign up for the services if you’d be going to follow their prescriptions.
    Most essentially, you ought to elude companies without clear policy terms of engagement. They could consider that account limitation and deferral decisions are at the will of the company’s administration.

    AizTek Technologies knows what its client desires and therefore offer the friendliest Web Hosting services. We believe that our client’s satisfaction is our priority. Instead of wasting time switching between web hosts and wasting money as well. Visit us today and get our customized Web Hosting services to nurture your web portals.

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    5 Best Practices for Web Application Maintenance, You ought to know

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    5 Best Practices for Web Application Maintenance, You ought to know

    When it comes to eCommerce and websites, the first thing that comes to your mind is that your website is an investment. And, like any valuable thing, it also requires proper maintenance to continue working efficiently.
    The problems that you might see without a website’s proper maintenance are bothersome enough that you will make your mind fast to avail of maintenance services.
    Be it a security hack or losing search engine ranking, a full-on portal crash, or corrupt databases, all point to one thing. Your website was in utter need of a maintenance session.
    So, how would you stop those things from happening to your website?
    Web application maintenance calls for a preemptive strategy to analyze the application continuously. To detect abnormalities, and any potential loopholes existing in your web portal. It requires a few steps to fix them once they are known.
    Henceforth, we have highlighted some essential steps you need to consider in your Website Maintenance process. We highly recommend for you consider these steps in your maintenance strategy to keep your website working at its best.

    1. Fix the Bug

    When you go on the website development journey, you would certainly run into several bugs along the way.
    It is usual to catch bugs in web applications that may hold back your application’s performance. This results in a bad user experience. Something you would want to avoid at all costs.
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    Hence, It is crucial to conduct a range of usability and accessibility checks. It helps to find out bugs that get overlooked during the website development phase.
    Consequently, developers ought to take important steps to fix these bugs before they push the code to the production environment. Once the web portal is live, you must include rigorous bug fixing before adding a new update or building deployment.

    2. Never slide away a Security Update

    If you have opted for an off-the-shelf web solution, it is critical to raise automatic security updates. However, custom web portal development may need manual updates for its important security upgrades.
    These updates consist of important security features, bug fixes, and software changes that are expected to enhance performance and sustain stability within the website’s architecture. Within a custom web application, it is important to guarantee the availability of resources. You ought to make sure you have dedicated and enough resources to take care of all crucial system updates.

    3. API Updates are worth it

    APIs have made things very easy for web developers as it cuts off hours of strenuous effort.
    At the same time, it expressively lessens development costs since you don’t have to form custom functionalities.
    With third-party APIs, you can certainly attain complex functionalities while also providing good UX. However, a lot of third-party web maintenance service providers keep altering their APIs because the older versions might not work at all at some point.
    Therefore, you need professionals to update your application with the latest third-party APIs to get rid of the short-term interruption.

    4. App Scaling needs an eye

    Scaling issues are fairly usual with websites that might ascend due to the rise and fall in the user base or changes in your marketing strategies.
    For seamless web application management, it is important to look upon such issues on time. In addition to that, a lot of cloud-based web applications can spontaneously scale in unity with small business changes.
    However, when these changes become more important, you ought to manually scale up or down up until you have an ideal software architecture for your website.
    Scaling your website might need database changes, upgrades related to hardware, or transferring to a different technology stack.

    5. Monitor your portal’s performance

    Even though you are putting in the best effort, you may come across bugs at any point in your web application usage that is up and running.
    In the same way, third-party APIs might need an upgrade without any prior notification. You will see how failure to fix these defects in running system updates straight away affect your website performance and may result in interruptions.
    It is, therefore, vital that you pay loads of attention to your website while constantly observing its performance across multiple and various devices. We would advise conducting routine system testing and quality checkups, with troubleshooting the software issues as they come up.
    AizTek Technologies offers custom Website maintenance services to help your portal work error-free. Visit our services today and get the most out of them for our website to get the care and maintenance it requires.
    A customized eCommerce solution built by experts guarantees that your eCommerce portal is personalized to be search engine friendly.

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