
You will find today’s eCommerce solutions to be highly competitive. It takes a lot of struggle to
get customers and keep their interest built. This has made customization necessary.
There are many choices on eCommerce platforms for choosing already-built software you can
use, but how will your market stand out if there is nothing unique about it? For this, you need to
understand how a customized eCommerce solution can be the key ingredient to spike your
conversions, strengthening user engagement, and offering you a flawless user experience.
Customized solutions are personalized to your commerce’s unique and precise needs. They grow
along with your company and are a wonderful asset to you. Customers love a user experience
that takes them on a smooth journey with solutions right at the bay.
Here is why you need to opt for customized solutions:
1. Customized eCommerce solutions are loyal to the Brand Identity
We highly advise the use of customized solutions. Because it pays off well for all your efforts
invested in your product
53 percent of online customers have provided feedback saying they had a better experience with
personalized portals rather than templated ones. This assured the retailers of users’ trust and
loyalty.
When your eCommerce portal is personalized, it holds uniqueness, an element that makes your
product shine in between a crowd.
Elements like page layout, colors, website design, viewing features, and eCommerce features fall
in the customization process. You ought to integrate your social media platforms to put your
brand in the showcase that is likely to grab some eye with the customized solutions you have
opted for it.
This will strengthen your brand’s identity in customers’ minds, and they will spot your brand
everywhere. This can easily get you their trust again and again as they let their business evolve in
your hands.
2. Customized eCommerce solutions offer a Seamless User Experience
UX is the wide insight of a customer’s experience with your eCommerce.
64 percent of customers prefer a brand on the basis of their previous experience with it when it comes to buying a product.
To give your user a seamless UX, you must know the needs of your targeted audience. The second thing you ought to know is how you are going to carry out a personalized experience.
3. Continuous Business Growth
A customized eCommerce solution is developed keeping the business’s evolution and flexibility in mind from the start. Hence, as your business expands, your eCommerce platform works hand-in-hand with you and not against you.
Benefits of Customized eCommerce portals
We can assure you that these benefits will be enough for you to make up your mind today to go for customized eCommerce portals.
1. Boost conversion rate and decrease bounce rate
Since customization favors UX improvement, it provides thick feedback and turns visitors into loyal customers. A custom eCommerce solution lets you present information more clearly, and your clients can easily find what they are looking for. This reduces the buying hassle for them.
2. Improve processes and automation
An eCommerce portal must be able to make processes happen fast and easy for example, user authentication, and credit card details validation.
If your business involves handling unique processes, then template and generally built software might not be what you can go with to handle such tasks.
You need customized eCommerce portals for handling them.
3. Integration with other systems
Generally, an eCommerce business wants a combination of exact line-of-business applications to work perfectly. A customized portal is built to guarantee the integration of already existing task management systems with a better platform to incorporate your business processes and requirements.
You will find it easy to navigate the integration process if your eCommerce portal is customized.
4. SEO features
A customized eCommerce solution built by experts guarantees that your eCommerce portal is personalized to be search engine friendly.

For example, if you have Meta-tag fields for your product pages. The best options will be to go for XML sitemap generation and capable class SEO landing pages.
We strongly believe in solutions built with SEO in mind revolving around best practices.
AizTek Technologies holds its customer satisfaction above everything. We majorly focus on providing customized solutions to your problems so you can spend your time enjoying the success of your business rather than struggling with its rigidity.
Let us do all the heavy work for you. Visit our services today and get all these benefits together.